Branded SMS is also knows as Business SMS, Corporate SMS. Its is the short messaging service that is mostly used be companies for brand awareness around the world. A Company willing to send Brandedf SMS can use Max 11 Characters Sender Id AKA Masking to send SMS to its customers, subscribers.
A normal SMS that is sent/received from mobile number, is much more cheapers in cost as compared to branded sms which costs higher and much more reliable, secure then other services. As constomers are aware of the Brand/Company name and can rely on these SMS.
Now SMS are delivered from your Brand Name or Company Name instead of any unknown number or code. Hence, creates content authenticity of the company message.
Now send sms with your company name instead of any unknown number. This enables reader to trust the content of your SMS. In other words, we call this “SMS on letter head”. The response rate of branded sms is way far better than sms from ordinary number. Since this type of sms is generated with SMS gateway and direct connectivity with Teleco SMSC the speed is generally very good i.e. 20 – 30 SMS per second compared with 8 SMS per minute from normal sim. Branded SMS generally better suits for commercial organization where reliability of the content really matters. Second most important reason to use branded sms is? It’s not forward able i.e. if you receive sms from the header “Host & Soft” and you forward that sms to someone with or without any change, the sms will be forwarded from your number instead of “Host & Soft” header.
SMS Gateway enables you advanced use of SMS MT and 2 Way SMS messaging with high levels of security. It is the perfect solution for companies who need advanced mobile messaging features without extensive investment or user training, integrating your system or database with our mobile transaction platform.
Branded SMS are considered as secure sms as many Banks uses Business SMS and sends account holders SMS from their Bank Brand Name. So you can rely on those SMS received. More over one can not forward these SMS to others, as if he does it it is not going to send with same Brand name from which he receives. SMS will be sent from his own Number.